Smart Union Communication Strategies to Reach Every Member

Union Strong Webinar

January 2026 12:00 PM ET

Smart Union Communication Strategies to Reach Every Member

Union members are more spread out than ever—working across multiple job sites, nontraditional schedules, and varied industries. Many are deskless, mobile, and span multiple generations. Yet too often, union communications rely on fragmented tools like email blasts, flyers, social media posts, and websites that struggle to break through the noise or drive action.

This Union Strong Webinar will explore how unions can build a smarter, more effective multi-channel communication strategy—one that prioritizes owning the communication channel and ensures critical messages reach members when and where they matter most. Learn how to cut through distractions, increase engagement, and deliver timely updates that members actually see and respond to.

Webinar Details

Date: January 22, 2026
Time: 12:00 PM ET
Location: Online
Register: Union Strong Webinar Page

Who Should Attend

This webinar is designed for:

Union business managers and business agents
Presidents, vice presidents, and secretary-treasurers
Communication directors
Organizers and staff responsible for member engagement, communications, and organizing

What You’ll Learn

How to effectively reach deskless and dispersed members
Best practices for communicating across multiple generations
Why it’s critical for locals to own their communication channels
How mobile-first communication drives urgency, visibility, and member engagement

Whether you’re looking to improve turnout, boost engagement, or modernize how your union communicates, this webinar will provide practical strategies you can put to work immediately.